You’ve spent hours with hiring managers gathering role details. You’ve battled HR on budget. You’ve finally wrangled approvals and put together what looks like a solid job ad.
You hit publish.
And then… crickets.
Or worse, 48 applications, none of them relevant and your best candidate has ghosted you mid-process.
Cue frustration, a few internal eye rolls, and the inevitable question:
“Where is all the good talent?!”
But let’s pause here.
Before we blame the market (which is tough, we’re not denying it), here’s a question worth asking:
Would you apply to your own job ad?
Because if the answer’s “hmm, probably not,” it’s time for a re-think.
It’s your first handshake. Your elevator pitch.
Your shop window on a crowded street full of shiny competitors offering dog-friendly offices, quarterly off-sites in Byron, and four-day work weeks.
In a world where attention spans are shorter than a TikTok video, candidates are scanning fast. You have roughly 15 seconds to:
Fail to do that and your perfect prospect has already clicked away to something more compelling.
Let’s call it out:
You might think you’re being informative. But what you're actually doing is blending into the noise.
Here’s what most tech professionals are scanning for:
Before you hit publish on your next job ad, ask yourself:
If you answered “no” to even one of these, it’s worth tweaking.
Think of your job ad as a pitch, not a position description.
Here’s the thing: the market is still active. Great candidates are out there. But they’re not wasting time on bland, beige job posts. If you want them to choose you, make them feel like they already belong before they apply.
Not the careers page. Not the Glassdoor reviews. Not the LinkedIn banner with smiling stock photos.
It’s the words they read first, so make them count.
And ask yourself honestly:
Would I apply to this?
If not, why would anyone else?