Blogs

Lunch With a Leader | Chapter 2: Sara Wexler

A man and a woman are sitting at a table with a purple background.

Welcome to Lunch with a Leader, where the Tech & Data People team sits down with IT leaders to uncover their career insights, challenges, and industry perspectives. Each conversation brings valuable lessons, trends, and advice to help our community grow and thrive.



Grab a seat at the table and take in the insights from some of the best in the business.


Leading a business that sits at the crossroads of AI and engineering, Sara Wexler knows the importance of staying relevant and making sure her team’s work creates real value for clients. As Co-Founder and CEO of Xenti, Sara has built a culture that combines innovation with practicality - delivering solutions that truly make a difference.



I had the chance to sit down with Sara to talk about how Xenti keeps its solutions cutting-edge, the company’s approach to attracting and retaining top talent, and what advice she has for those looking to start their own venture. Here's what she shared.


A strategy for fostering innovation, talent & cutting-edge solutions

1. The AI and Engineering field moves at light speed. How does Xenti ensure its solutions stay at the cutting edge and deliver measurable value to clients?

Staying at the cutting edge is part of our DNA. We operate at the intersection of AI, engineering, and business optimisation, which means we are constantly scanning the horizon for emerging technologies and evolving market needs. Our approach combines continuous R&D, strategic partnerships, and a strong feedback loop with our clients to ensure our solutions remain relevant, robust and forward-thinking.

We don’t focus on technology for its own sake. Every solution we provide is designed with a clear business outcome in mind.

Driving efficiency, improving decision-making, or unlocking new revenue streams; we validate value through tangible results and work collaboratively with our clients to adapt and refine solutions as their business and the technology landscape evolves.

Ultimately, our commitment is to deliver not only cutting-edge solutions but also meaningful, demonstrable value to our client’s bottom line.


2. What are Xenti's strategic priorities for driving innovation and maintaining a competitive advantage in AI and Engineering solutions?

At our core, meaningful innovation that drives real business impact will always be our guide. Our strategy is built around three key priorities:


  • A client-centric approach to innovation. We believe AI and engineering solutions should solve real-world challenges, not just showcase the latest tech. By working closely with our clients, we tailor solutions that create measurable value.
  • Investment in talent & capability building. The best technology is only as good as the people behind it. We foster a culture of continuous learning, encourage cross-disciplinary collaboration, and ensure our teams stay ahead of emerging trends in AI, automation and digital transformation.
  • Partnerships & ecosystem collaboration. A huge role in our strategy. No single company has all the answers in our space. We work with leading technology providers, research institutions, and industry partners to accelerate innovation and deliver the most effective solutions.


Agility, a continuous innovation culture (and providing the learning opportunities behind that) and really knowing our client’s pain points ensure we can evolve with the industry and not only achieve our business objectives, but those of our clients.


3. How does Xenti attract, develop, and retain such niche AI and engineering talent?

We work tirelessly to ensure we have what the best talent want. Plot twist – a job is not what our niche talent market are after, well not only a job. They’re looking for impact, growth, and a dynamic environment where they can push boundaries.



Our attraction strategy centres around how we position our brand and that we are communicating that effectively. We are an innovation-driven company where engineers and AI specialists can work on cutting-edge projects. We want people who are curious, ambitious and ready to make a difference.

Ultimately, we don’t just hire for skills - we hire for mindset, and then we create an environment where top talent wants to stay and grow.

We invest in continuous learning and career development. Whether it’s advanced training, mentorship, or opportunities to work on diverse, high-value projects, we ensure our teams are always evolving with the industry.


Finally, culture is key. Most leaders will say collaboration, flexibility, etc. We measure it to ensure there is no top-down rose-coloured glasses situation. People stay where they feel valued enough to own their work, challenged to think creatively, and inspired—and that’s exactly what we aim to cultivate here.


4. How does Xenti ensure seamless collaboration with clients and meet their evolving needs?

We focus on building strong, transparent partnerships with our clients from the outset.


Seamless collaboration is the goal. We work alongside our clients as trusted partners, not just service providers. From the start, we invest time in understanding their business objectives, challenges, and expectations to ensure our solutions are aligned with their goals. This ensures that what we deliver is relevant, practical, and tailored to their evolving business landscape. We employ transparent communication and hold our commitment to agreed outcomes.


5. There are some unique risks in this field. How does Xenti assess and mitigate these from project execution, data security, and ethical AI deployment?

A proactive approach to risk management across these key areas is critical for us.

  • Project Execution: we use agile methodologies and continuous monitoring to anticipate and address risks early ensuring flexibility and successful outcomes.
  • Data Security: this is a top priority. We implement robust encryption, strict access controls, and regular audits to safeguard sensitive information and maintain compliance with industry standards.
  • Ethical AI deployment: non-negotiable. We ensure transparency, fairness, and accountability in our AI models, working to eliminate bias and uphold responsible AI practices.


Building trust and long-term value for our clients comes when risk is either minimised, or managed expertly. 

 

6. For people wanting to embark on their own venture, what advice do you have for them?

Make sure you're doing something you genuinely love. Passion is key. 

Also, don't underestimate the power of your network. Start building those connections early and continue to build upon them. Business is all about people, and having a good network can open doors you didn't even know existed. I'm lucky, I have a solid network built over 25 years, which has enabled me to effectively position Xenti.


When you're prepping, go all in. Really do your homework with the numbers, think about those extra services you can offer, and figure out how to really add value for your customers. Most importantly, surround yourself with awesome people. We're super conscious of this during hiring - we really try to get a feel for someone's personality to see if they'll click with the team and bring something special. Soft skills are huge for us.


It's not just about what you can do, but how you do it.


A man with a beard is wearing a white polo shirt and smiling.

Aidan Quieros

State Lead, VIC

Man with glasses in purple-lit room; on left, wearing headset and typing; on right, looking to the side.
By Kara Porter September 1, 2025
Ageism is holding back Australia’s tech workforce. Here’s why experience matters and how businesses can embrace age-inclusive hiring.
By Kara Porter August 12, 2025
Welcome to Lunch With a Leader, where the Tech & Data People team sits down with IT leaders to uncover their career insights, challenges, and industry perspectives. Each conversation brings valuable lessons, trends, and advice to help our community grow and thrive. Grab a seat at the table and take in the insights from some of the best in the business.
A computer chip is sitting on top of a purple motherboard.
By Kara Porter July 17, 2025
Spoiler: “Competitive salary” isn’t the hook you think it is.
By Kara Porter July 7, 2025
Welcome to Lunch with a Leader, where the Tech & Data People team sits down with IT leaders to uncover their career insights, challenges, and industry perspectives. Each conversation brings valuable lessons, trends, and advice to help our community grow and thrive. Grab a seat at the table and take in the insights from some of the best in the business.
By Kara Porter June 11, 2025
Welcome to Lunch with a Leader, where the Tech & Data People team sits down with IT leaders to uncover their career insights, challenges, and industry perspectives. Each conversation brings valuable lessons, trends, and advice to help our community grow and thrive. Grab a seat at the table and take in the insights from some of the best in the business. 
By Kara Porter June 3, 2025
Why the way you brief, partner, and align at the top matters more than ever.
By Kara Porter May 11, 2025
Welcome to Lunch with a Leader, where the Tech & Data People team sits down with IT leaders to uncover their career insights, challenges, and industry perspectives. Each conversation brings valuable lessons, trends, and advice to help our community grow and thrive. Grab a seat at the table and take in the insights from some of the best in the business. 
A row of cars are driving down a city street at night. Ambient Intelligence.
By Kara Porter May 8, 2025
We’ve entered an era where the smartest systems aren’t the loudest. they’re the ones you don’t even notice. Ambient Intelligence (AmI), or “ambient invisible intelligence,” is reshaping how we live and work, not with fanfare, but with subtlety. This is AI that whispers instead of shouts. It learns your habits, senses your environment, and responds without you lifting a finger. It’s the kind of intelligence that anticipates, not interrupts. So… why should tech professionals, recruiters, and business leaders care? What Is Ambient Intelligence (AmI), Really? Ambient intelligence refers to digital systems—AI, sensors, and networks—that are embedded into our environments to support humans quietly and contextually. Think beyond chatbots and flashy dashboards. This is: Smart lighting that adjusts based on mood or weather Healthcare systems that flag early symptoms before patients notice Cybersecurity that auto-defends without alert fatigue Enterprise tools that prioritise tasks based on your unique working patterns. It’s a tech layer that fades into the background. That is, until you realise you couldn’t function without it. A Silent Revolution in the Workplace Here’s the interesting bit: Ambient AI isn’t just for homes and smart cities. It’s quietly infiltrating our workplaces. Talent Platforms that serve candidates content before they search. Meeting Software that understands conversation flow and adjusts transcripts, follow-ups, or even sentiment analysis in real time. Facilities Management tools that adjust airflow, lighting, and noise levels based on occupancy and stress indicators. And all of this happens without user prompts. We’ve moved from “Hey Siri” to “Siri already knows.” Why It Matters for Tech Recruitment Let’s talk talent. As ambient intelligence grows, we’ll see rising demand for: AI/ML engineers with human-centred design experience Data privacy and ethics specialists IoT security experts UX professionals who understand invisible design Integration architects who can make fragmented systems feel cohesive. And here’s the catch: these roles often require cross-functional fluency. Tech meets psychology, meets ethics, meets design. Are we ready for that shift? Ethical Design in the Background There’s power in invisibility. But there’s risk too. When tech becomes ambient, it also becomes less visible to scrutiny. That means: Bias can go unchecked Data privacy can slip through the cracks Users can be nudged without realising it. The question is no longer can we do this? —But should we? Smart businesses will bring in people who can answer that. Invisible, but Intentional The future of AI isn’t a robot in the boardroom. It’s the algorithm silently removing barriers before they appear. Ambient intelligence is already here. You may have just not noticed it. Yet.
A group of people are connected to each other in a network.
By Kara Porter March 26, 2025
Growing a tech team goes a little more in-depth than just getting bums on seats. That is, if you want to scale efficiently. As businesses expand, they often face a common dilemma: should they build an in-house team, buy talent through hiring full-time employees, or partner with external agencies and contractors? Each approach has its pros and cons, and choosing the right one depends on factors like budget, project scope, and long-term business goals. The Build, Buy or Partner Framework When to build (upskill & develop internal talent) Best for: Companies with existing talent that can be developed for long-term growth. Pros: Retains institutional knowledge Fosters a strong company culture Reduces external hiring costs over time. Cons: Takes time and investment in training Can be challenging if internal talent lacks specialised skills. When to choose this approach: When you have a solid foundation of junior-to-mid-level employees who can be trained When you’re looking to promote from within and build long-term loyalty When hiring budgets are tight, but internal development is feasible. When to buy (hire full-time employees directly or through an agency) Best for: Businesses needing stability and long-term expertise in critical roles. Pros: Provides dedicated resources fully committed to company goals Helps establish a strong, cohesive team culture. Cons: Lengthy hiring processes if running a direct process Higher upfront costs (salary, benefits, onboarding, training) Risk of turnover. When to choose this approach: When core business functions require in-house expertise (e.g., software engineers, DevOps, cybersecurity specialists) When long-term stability outweighs short-term cost savings When hiring in a talent-competitive industry where full-time employment is a key attractor. When to partner (contractors and recruitment agencies) Best for: Businesses needing flexibility, speed, or niche expertise. Pros: Faster time-to-hire, especially for specialised roles Cost-effective for short-term projects Access to a broader talent pool. Cons: Cultural integration can be trickier if partners aren’t well-briefed on your values and team dynamics May carry higher long-term costs but manageable with a strong partner who can help you strike the right balance with lasting talent. When to choose this approach: When working on short-term projects that don’t justify full-time hires When needing specialised skills that are difficult to recruit in-house When scaling rapidly and requiring immediate talent solutions When the target talent requires a more strategic brand positioning. Making the Right Hiring Decision Assess business goals: Align hiring strategy with long-term company objectives. Evaluate current team capabilities: Determine whether upskilling is an option before going to market. Consider cost vs. speed: Weigh the urgency of hiring needs against budget constraints. Mix & match approaches: A hybrid approach—combining direct hires with external partners—can offer the best balance of cost, flexibility, and expertise. Scaling a tech team effectively requires a strategic mix of building, buying, and partnering. By understanding the strengths and limitations of each approach, hiring managers can make informed decisions that support both immediate needs and long-term growth. Get in touch with our team to see how we can help set your business up for efficient and effective hiring.
By Kara Porter March 23, 2025
Welcome to Lunch With a Leader, where the Tech & Data People team sits down with IT leaders to uncover their career insights, challenges, and industry perspectives. Each conversation brings valuable lessons, trends, and advice to help our community grow and thrive. Grab a seat at the table and take in the insights from some of the best in the business.