Blogs

The 2024 Tech Landscape: Preparing Your Business for the Future


As we move further into 2024, technological innovation continues to evolve at an unprecedented pace, revolutionising the way businesses operate. In this fast-paced change, companies have a choice: adapt or risk becoming outdated. To stay competitive, companies must take a strategic approach: evaluating emerging technology trends and understanding how to leverage them. This requires proactive action and training for employees to not just survive but thrive in this new technological epoch.


But what are these tech trends causing discussions everywhere, and how are they set to change business models? And, importantly, how can businesses adjust to thrive in this new tech era? Whether you love tech, plan business strategies, or just want to stay up to date, this exploration will give you the knowledge to understand the future that's happening now.


Generative AI: The evolution in AI and ML


Artificial Intelligence (AI) and Machine Learning (ML) are no longer just buzzwords; they will continue to improve automation, decision-making, and personalisation in various industries. Generative AI, particularly is getting a lot of attention for its potential in AI/ML. By automating data classification and extraction, it allows employees with access to insights for informed decision-making.


Gartner predicts that GenAI will play a role in 70% of text- and data-heavy tasks by 2025, up from less than 10% in 2023.


This type of AI is expected to provide a high return on investment soon. The Australian market has seen a big increase in money going into AI/ML, particularly for Generative AI. This shows that people are starting to see the huge impact Generative AI could have on different industries.


Amazon has made a big move by putting $100 million into a new AWS Generative AI Innovation Centre. The goal is to speed up business innovation by using Generative AI.


This year, executives should adapt to GenAI changes, partnering with HR to assess its impact on roles and workflows. They should identify potential internal candidates for redesigned roles and evaluate its effect on hiring strategies, removing unnecessary technical requirements, and aligning assessments with new skill needs.


5G: The Connectivity Backbone

The rollout of 5G is a game-changer for Australian businesses, offering ultra-fast speeds and lower latencies. This enhancement in connectivity is catalysing the Internet of Things (IoT), smart cities, and real-time data analytics. Businesses need to harness 5G's potential to remain competitive, necessitating a workforce proficient in network engineering, cybersecurity, and IoT integration.


Cloud Computing: Cloud-Driven Transformation

With cloud computing's dominance in 2024, its benefits like cost reduction, scalability, and efficient collaboration are driving its adoption in Australia, increasing demand for cloud-skilled professionals. Essential skills include expertise in AWS, Microsoft Azure, Google Cloud, and cloud security. Understanding cloud architecture and integrating cloud services into workflows are also significant.


DevOps familiarity is advantageous for delivering applications and services swiftly. Soft skills like problem-solving, analytical thinking, and effective communication are crucial for interacting with stakeholders and resolving cloud issues. Amidst the cloud revolution, businesses should focus on upskilling their workforce and attracting new talent.


Internet of Things (IoT): A Web of Interconnectedness

IoT's expansion is transforming everyday business operations, enabling real-time monitoring, predictive maintenance, and enhanced data-driven decision-making. Australian industries are integrating IoT solutions at a pace that surpasses many global counterparts, especially in agriculture, manufacturing, and healthcare sectors.


Given the immense potential and wide-ranging applications of IoT, roles such as IoT architects and software developers with specialised experience in IoT platforms are becoming increasingly crucial. These professionals will play an integral part in helping businesses harness the power of IoT technology to drive innovation and growth.


They will be responsible for creating robust IoT architectures, developing software to handle IoT data, and ensuring the security and integrity of IoT systems. Therefore, businesses looking to leverage this transformative technology need to prioritise recruiting and developing talent in these areas.


Quantum Computing: The Next Frontier

Quantum computing, set to revolutionise industries like cryptography and climate modelling, is attracting investment from Australian enterprises and research institutions. This technology's potential is immense, but it's still in its early stages. To stay ahead, businesses should invest in research, development, and identify use cases within their organisations.


Developing internal capabilities through staff training is also crucial. Despite the small talent pool in quantum computing, it is expected to expand as the technology becomes mainstream. While quantum computing offers enormous potential, it also presents new security and infrastructure challenges. Hence, proactive strategies are needed to mitigate these risks.


Preparing for the Future

The current trends show it's important for businesses to get ready for the tech changes coming in 2024 and beyond. Companies that can adapt to these changes will have an edge. By investing in the right tech, training their team, and planning, these businesses will be well-positioned to do more than just survive - they can thrive. Adapting won't be easy, but with the right attitude and resources, it can be a chance for growth and new ideas.


If you need support from a specialist to grow your team, better understand the current market and set your strategy for 2024-25, don't hesitate to contact us.

A computer chip is sitting on top of a purple motherboard.
By Kara Porter July 17, 2025
Spoiler: “Competitive salary” isn’t the hook you think it is.
By Kara Porter July 7, 2025
Welcome to Lunch with a Leader, where the Tech & Data People team sits down with IT leaders to uncover their career insights, challenges, and industry perspectives. Each conversation brings valuable lessons, trends, and advice to help our community grow and thrive. Grab a seat at the table and take in the insights from some of the best in the business.
By Kara Porter June 11, 2025
Welcome to Lunch with a Leader, where the Tech & Data People team sits down with IT leaders to uncover their career insights, challenges, and industry perspectives. Each conversation brings valuable lessons, trends, and advice to help our community grow and thrive. Grab a seat at the table and take in the insights from some of the best in the business. 
By Kara Porter June 3, 2025
Why the way you brief, partner, and align at the top matters more than ever.
By Kara Porter May 11, 2025
Welcome to Lunch with a Leader, where the Tech & Data People team sits down with IT leaders to uncover their career insights, challenges, and industry perspectives. Each conversation brings valuable lessons, trends, and advice to help our community grow and thrive. Grab a seat at the table and take in the insights from some of the best in the business. 
A row of cars are driving down a city street at night. Ambient Intelligence.
By Kara Porter May 8, 2025
We’ve entered an era where the smartest systems aren’t the loudest. they’re the ones you don’t even notice. Ambient Intelligence (AmI), or “ambient invisible intelligence,” is reshaping how we live and work, not with fanfare, but with subtlety. This is AI that whispers instead of shouts. It learns your habits, senses your environment, and responds without you lifting a finger. It’s the kind of intelligence that anticipates, not interrupts. So… why should tech professionals, recruiters, and business leaders care? What Is Ambient Intelligence (AmI), Really? Ambient intelligence refers to digital systems—AI, sensors, and networks—that are embedded into our environments to support humans quietly and contextually. Think beyond chatbots and flashy dashboards. This is: Smart lighting that adjusts based on mood or weather Healthcare systems that flag early symptoms before patients notice Cybersecurity that auto-defends without alert fatigue Enterprise tools that prioritise tasks based on your unique working patterns. It’s a tech layer that fades into the background. That is, until you realise you couldn’t function without it. A Silent Revolution in the Workplace Here’s the interesting bit: Ambient AI isn’t just for homes and smart cities. It’s quietly infiltrating our workplaces. Talent Platforms that serve candidates content before they search. Meeting Software that understands conversation flow and adjusts transcripts, follow-ups, or even sentiment analysis in real time. Facilities Management tools that adjust airflow, lighting, and noise levels based on occupancy and stress indicators. And all of this happens without user prompts. We’ve moved from “Hey Siri” to “Siri already knows.” Why It Matters for Tech Recruitment Let’s talk talent. As ambient intelligence grows, we’ll see rising demand for: AI/ML engineers with human-centred design experience Data privacy and ethics specialists IoT security experts UX professionals who understand invisible design Integration architects who can make fragmented systems feel cohesive. And here’s the catch: these roles often require cross-functional fluency. Tech meets psychology, meets ethics, meets design. Are we ready for that shift? Ethical Design in the Background There’s power in invisibility. But there’s risk too. When tech becomes ambient, it also becomes less visible to scrutiny. That means: Bias can go unchecked Data privacy can slip through the cracks Users can be nudged without realising it. The question is no longer can we do this? —But should we? Smart businesses will bring in people who can answer that. Invisible, but Intentional The future of AI isn’t a robot in the boardroom. It’s the algorithm silently removing barriers before they appear. Ambient intelligence is already here. You may have just not noticed it. Yet.
By Kara Porter April 11, 2025
Welcome to Lunch with a Leader, where the Tech & Data People team sits down with IT leaders to uncover their career insights, challenges, and industry perspectives. Each conversation brings valuable lessons, trends, and advice to help our community grow and thrive.  Grab a seat at the table and take in the insights from some of the best in the business.
A group of people are connected to each other in a network.
By Kara Porter March 26, 2025
Growing a tech team goes a little more in-depth than just getting bums on seats. That is, if you want to scale efficiently. As businesses expand, they often face a common dilemma: should they build an in-house team, buy talent through hiring full-time employees, or partner with external agencies and contractors? Each approach has its pros and cons, and choosing the right one depends on factors like budget, project scope, and long-term business goals. The Build, Buy or Partner Framework When to build (upskill & develop internal talent) Best for: Companies with existing talent that can be developed for long-term growth. Pros: Retains institutional knowledge Fosters a strong company culture Reduces external hiring costs over time. Cons: Takes time and investment in training Can be challenging if internal talent lacks specialised skills. When to choose this approach: When you have a solid foundation of junior-to-mid-level employees who can be trained When you’re looking to promote from within and build long-term loyalty When hiring budgets are tight, but internal development is feasible. When to buy (hire full-time employees directly or through an agency) Best for: Businesses needing stability and long-term expertise in critical roles. Pros: Provides dedicated resources fully committed to company goals Helps establish a strong, cohesive team culture. Cons: Lengthy hiring processes if running a direct process Higher upfront costs (salary, benefits, onboarding, training) Risk of turnover. When to choose this approach: When core business functions require in-house expertise (e.g., software engineers, DevOps, cybersecurity specialists) When long-term stability outweighs short-term cost savings When hiring in a talent-competitive industry where full-time employment is a key attractor. When to partner (contractors and recruitment agencies) Best for: Businesses needing flexibility, speed, or niche expertise. Pros: Faster time-to-hire, especially for specialised roles Cost-effective for short-term projects Access to a broader talent pool. Cons: Cultural integration can be trickier if partners aren’t well-briefed on your values and team dynamics May carry higher long-term costs but manageable with a strong partner who can help you strike the right balance with lasting talent. When to choose this approach: When working on short-term projects that don’t justify full-time hires When needing specialised skills that are difficult to recruit in-house When scaling rapidly and requiring immediate talent solutions When the target talent requires a more strategic brand positioning. Making the Right Hiring Decision Assess business goals: Align hiring strategy with long-term company objectives. Evaluate current team capabilities: Determine whether upskilling is an option before going to market. Consider cost vs. speed: Weigh the urgency of hiring needs against budget constraints. Mix & match approaches: A hybrid approach—combining direct hires with external partners—can offer the best balance of cost, flexibility, and expertise. Scaling a tech team effectively requires a strategic mix of building, buying, and partnering. By understanding the strengths and limitations of each approach, hiring managers can make informed decisions that support both immediate needs and long-term growth. Get in touch with our team to see how we can help set your business up for efficient and effective hiring.
By Kara Porter March 23, 2025
Welcome to Lunch With a Leader, where the Tech & Data People team sits down with IT leaders to uncover their career insights, challenges, and industry perspectives. Each conversation brings valuable lessons, trends, and advice to help our community grow and thrive. Grab a seat at the table and take in the insights from some of the best in the business. 
By Kara Porter March 4, 2025
When it comes to creating a thriving workforce, employee engagement and employee experience are often used interchangeably. However, while they may seem similar on the surface, they are two distinct concepts that are crucial to the overall health and success of an organisation. Understanding the difference between the two—and how they interact—can help employers build a more engaged, satisfied and productive team. What is Employee Engagement? Employee engagement refers to the emotional commitment an employee has to their organisation. It’s the level of enthusiasm and dedication that an employee brings to their role. Engaged employees are motivated, passionate about their work, and actively contribute to the company's success. Engagement is more about the intensity and quality of work rather than job satisfaction alone. In Australia, only 15% of employees are actively engaged in their roles, according to Gallup’s State of the Global Workplace 2022 report. While this is a global statistic, it’s clear that engagement levels remain low. What does this mean for Australian employers? It indicates a significant opportunity to invest in practices that can turn disengaged employees into highly motivated, committed individuals. Key characteristics of engaged employees include: Motivation: They are driven to do their best work every day. Passion: They care deeply about the company’s goals and values. Commitment: They are invested in the long-term success of the company. High productivity: Engaged employees tend to be more productive and efficient. What is Employee Experience? Employee experience, on the other hand, encompasses the entire journey of an employee with a company. From the moment they apply for a job, to their first day on the job, to their interactions with colleagues, and their day-to-day work life, employee experience is shaped by all touchpoints and interactions an employee has within the organisation. It’s more holistic and takes into account every aspect of an employee’s work life, both physical and emotional. In Australia, 73% of HR leaders agree that employee experience plays a critical role in employee engagement, according to The Australian HR Institute (AHRI) . However, it’s not just about the work environment; it’s about creating an experience where employees feel valued, supported and equipped to succeed. As 76% of employees are willing to leave their current employer for one that offers a better experience, the need for organisations to focus on improving the employee experience is more important than ever. Key factors that make up the employee experience include: Work environment: The physical and psychological aspects of the workplace (including flexibility, office design and culture) Onboarding: The process of introducing new employees to the company and setting them up for success. Company culture: The overall atmosphere, values, and norms within the organization. Professional development: Opportunities for growth, learning, and career advancement. Work-life balance: How well an organization supports employees in balancing work responsibilities with personal life. A side by side comparison While engagement focuses on the emotional commitment of an employee, experience covers the broader scope of their time with the company. Here’s how they differ: