
A resignation letter is rarely the first sign someone is thinking about leaving.
For many organisations, the realisation that they might lose a key team member only happens when another company is already involved, an offer has been made and suddenly there is urgency to do something. Enter the counteroffer.
Recent research highlights how common this has become, with many Australian employers turning to counteroffers as a way to retain critical talent. While a salary increase or improved package can sometimes be the right solution, it often addresses the symptom rather than the underlying reason someone started looking elsewhere.
The bigger question is:
Why did it take a resignation for the conversation to happen?
Most professionals don’t wake up one morning and decide to leave. The decision is usually shaped by months of small frustrations, missed opportunities, or feeling disconnected from their role.
For tech professionals especially, retention is often influenced by more than salary. Factors like:
These factors all play a role in whether someone sees their future with an organisation. By the time an employee has accepted an interview or started speaking with recruiters, they have often already spent time considering whether their current role is still the right fit.
A pay rise may address one concern, but it doesn’t automatically change the experience that caused someone to look elsewhere.
If someone was frustrated by limited growth opportunities, a bigger salary alone may not change their long-term outlook.
If someone felt overlooked, a retention bonus may not rebuild trust.
If someone was looking for a new challenge, more money may only delay the inevitable.
The important conversation isn’t just: “Can we afford to keep them?”; It’s: “What would make them want to stay?”
The strongest retention strategies are proactive. They involve leaders regularly checking in with their people and understanding:
These conversations should happen well before someone receives another offer.
The reality is that skilled tech professionals are always in demand. Organisations that retain their best people are the ones that understand what motivates them, what challenges them and what keeps them engaged.
Counteroffers will always be part of the hiring landscape. But they should not be the foundation of a retention strategy.
The best time to retain your top talent is before they decide to leave.
At Tech and Data People, we work closely with organisations to understand the technology talent market, what professionals are looking for and how businesses can build teams that attract and retain great people.



