
New reporting highlights that some employers are now linking pay rises and bonuses to office attendance, effectively rewarding presence as much as performance. On the surface, it looks like a straightforward incentive: come into the office more often and you may be financially better off. But underneath, it raises a bigger question for the workforce landscape - what role should physical presence play in how value is measured?
Interestingly, many of these approaches aren’t always formal “rules”. Instead, they’re emerging through manager discretion, performance perceptions and proximity to decision-makers. That creates an important dynamic: visibility starts to influence opportunity.
And in many ways, that’s the real conversation here; not office attendance itself, but how contribution is recognised in hybrid environments.
Organisations are trying to balance several priorities at once:
Return-to-office incentives often sit at the intersection of all four.
At the same time, workforce expectations have shifted significantly. Across tech and professional roles, flexibility is no longer seen as a “nice to have”; it’s often a deciding factor in whether people stay or move roles. And increasingly, workers are making trade-offs between flexibility, lifestyle and compensation in ways that weren’t as visible pre-pandemic.
The opportunity now isn’t about choosing between office or remote.
It’s about designing systems where:
Because the real risk isn’t hybrid work. It’s inconsistency in how success is seen, rewarded and supported. The organisations that get this right won’t just “bring people back to the office”. They’ll build clarity around what good looks like, regardless of where work happens.



